lure you into believing in yourself
ABOUT
BUILT ON INTENTION. FUELED BY CONFIDENCE. BACKED BY RESULTS.
We’re not your average marketing and content agency. The Lure Group was built with one goal in mind: helping brands and creatives feel seen, heard, and unforgettable. Founded by Lauren Amanda, a content creator and brand strategist, we bring passion, purpose, and a whole lot of creativity to every project. Whether you’re building your brand from scratch or ready to level up your visuals, we’re here to be your biggest hype team—and creative partner.
SERVICES
NOT JUST SOCIAL BUTTERFLIES
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SOCIAL MEDIA MANAGEMENT
We create custom and intentional strategies to elevate your brand’s presence online. From your aesthetic to your engagement plan, we help you make a statement—and a lasting impression.
CONTENT CREATION
Professional photo and video sessions, retouching services, reel/tiktok creation help, and behind the scene event coverage- we do it all- while being your hype girl.
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MAKEUP SERVICES
Paired with a content session or on its own, come let the TLG baddies get you glammed with natural or a creative makeup look.
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CREATIVE COACHING CLASSES
Want to learn how to edit your own content like the pros? Learn how to do digital art or do your own makeup? We got you covered with our classes and one- on- one classes.
STUDIO SPACE
Come enjoy our creative space located in Southern New Jersey. Available for small parties, classes, and networking events.
CREATIVE EXPERIENCES
Come out for events like Paint and Sips and Craft & Cocktails. Designed for all skill levels to let the creative juices flow.
a glimpse at work we've done
COME EXPLORE YOUR CREATIVITY WITH US
UPCOMING EVENTS + EXPERIENCES
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TESTIMONIALS
LOVE NOTES FROM OUR CLIENTS
“Lauren and and The Lure Group are nothing short of magical. As a creative entrepreneur, my vision and energy are deeply personal, and Lauren not only understands that but amplifies it. Lauren has an incredible ability to take my ideas, vibe, and mission and translate them into literal art. The content we create together allows my audience to instantly FEEL and UNDERSTAND my work through visuals alone. More than anything, working with Lauren makes me feel wildly confident, completely seen, and authentically myself. If you want your brand to truly resonate and come to life visually, Lauren and The Lure Group are your people.”
- THE LESLIE JESPERSEN EXPERIENCE
I had the pleasure of working with Lauren for a photoshoot at the studio and it was just FABULOUS. I was so nervous and unsure of what vibe I even wanted for the photos, but Lauren assured she would help me pick out the fits which helped us figure out the vibe for the photos (which turned out AMAZING). The studio was so cute, and clean and honestly looked what I would dream my house would look like. I can’t wait to shoot with the Lure group and Lauren again! <3
-CATHY N.
I just wanted to take a minute to send a little love your way after our Valentine’s Day mini session — I seriously can’t say enough good things!
From the second I walked in, I felt so comfortable. Your whole vibe is laid-back yet professional, and it made the entire experience so easy and fun. I love that you focus on body positivity and making sure everyone feels good in front of the camera — that’s something really special, and I don’t think anyone else around here is doing it quite like you.
Whether it’s for businesses looking for creative content or just someone wanting a trendy, confidence-boosting photoshoot, you’ve really created something unique. Plus, your prices were super reasonable, you got the pictures back on time, and I loved how many options there were to choose from — and the fact that we got to pick our favorites made it even better.
Thank you again for such a great experience — I’ll definitely be recommending you to everyone I know!
- JAX, OF BRIG CHIC BOUTIQUE